November 9, 2014

Taiwan Excellence: Excellent Lifesyles in the Philippines

Many of us, Filipinos, have a great interest on imported products from American and European Countries believing that such products have a better quality compared to others. On the other hand, when it comes to Asian countries, some give less importance on such products especially the China-made. Many have a great scare due to the past issues of melamine and heavy metal contamination (lead and mercury for example).

To reduce such scare, Taiwan launches a campaign here in our country named as “Taiwan Excellence” organized by the Ministry of Economic Affairs, Bureau of Foreign Trade, R.O.C. The aim of this project is to bring around 175 products of 56 top quality brands of Taiwan to the local market. The products cover the field of information and communication technologies, home and living, and sports like Acer, Asus, BenQ, Draytek, HCG, KingCom, KW Trio, Kymco, MSI, Silicon Power, Sym, Transcend, and others.

Now that I am planning to have a new TV set, this campaign might be useful and who knows, I will purchase one from Taiwan-made products.

From the Press Release Kit:

Promoting the Best of Taiwan with the Seal of Excellence

Globalization expands people’s shopping choices. Today, people, including Filipinos, have access to more goods and services from different countries. However, there are no guarantees that imported products are of high quality. To address this, Taiwan, through its Bureau of Foreign Trade of Taiwan (BOFT) and Taiwan External Trade Development Council (TAITRA), has organized and implemented a campaign to help Filipino consumers identify the best from the rest.

Taiwan Excellence is a campaign that recognizes high-quality Taiwanese brands, guaranteeing their superior quality and value. To qualify for these awards, the products go through a rigorous screening process to ensure that they are of the highest standard and can proudly represent the unique and innovative culture of Taiwan.

The History of Taiwan Excellence
The Taiwan Excellence campaign started as part of the Ministry of Economic Affair’s (MOEA) 5 year plan in the 1980’s to raise Taiwan’s international competitiveness by supporting its local brands. Under the Image Enhancement Plan, the Taiwan Excellence Award campaign was established in 1992.  The “Taiwan Excellence” was awarded to products based on R&D, design, quality, and marketing efforts. If selected, the brands and products were allowed to use the Taiwan Excellence Seal locally and internationally.  

The Awarding Process
All Taiwan based brands are eligible to be part of the campaign.  Product categories include consumer and business IT, fashion, arts and culture, sports, education, transportation, and others.

Each product is scored based on its R&D, design, quality, and marketing by an international panel of judges. Each product must score evenly in all four categories. After careful evaluation, those selected are allowed to carry the Taiwan Excellence Seal.

From among the selected products, the judges choose those who deserve the Silver and Gold Award recognition.  They will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the campaign, while the remaining finalists will be given the Silver Award.

In 2014, the campaign was introduced to the Philippines for the first time to benefit Filipino consumers who purchase products from Taiwan. The campaign carried the theme “Excellent Lifestyle” not just to showcase the 56 excellent brands under Taiwan Excellence, but to also let Filipinos recognize how these products enable them to enjoy an excellent lifestyle. Some of the brands under the campaign include Acer, Asus, HTC, Tatung, and BenQ.

Today, the Taiwan Excellence Award is helping Filipinos distinguish the best Taiwan-made products, encouraging consumers to make educated purchases. In addition, these innovative products help users simplify everyday tasks, whether for work or at home. Definitely, this campaign will allow Filipinos to enjoy their shopping experience and discover the best that Taiwan has to offer.

About Taiwan Excellence
International branding site:
Taiwan Excellence was established in 1992 by BOFT and TAITRA to encourage Taiwan industries to upgrade and incorporate innovalue into their products. The Award of Taiwan Excellence today is the highest accolade awarded to Taiwan products that encapsulate innovalue. The symbol of Taiwan Excellence heralds Taiwan’s ascent to world-class quality in product innovation, design and manufacturing, representing the highest standards which Taiwan products must meet to maintain its competitive edge in the global markets.

About the organizers:

The Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs (MOEA) of Taiwan is responsible for implementing policies and regulations governing foreign trade, economic cooperation, and foreign investments. Established in January 1969, BOFT's role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment over the past few decades. BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous trade promotion projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, BOFT continues to entrust TAITRA with various critical government projects relating to business trade and/or investments, promoting Taiwan on every international aspect.

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 800 international marketing specialists stationed throughout its Taipei headquarters and over 50 overseas branch offices worldwide. Together with its sister organizations, Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies. 

For more information about Taiwan Excellence, Excellence Lifestyle in Philippines
Please contact: Mark Gutierrez at Tel: 893-5642; or visit

Disclaimer: This is a sponsored post.