After the massive Mid-Year Sale, Lazada Philippines will have another round massive discounts next week. Save the date for the Effortless Shopping campaign happening on July 21-26, 2015.
Here is the latest press release from LazadaPH and
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PHILIPPINES, July 2015 – Lazada, Southeast Asia’s leading
online shopping and selling destination, kicks off its Effortless Shopping campaign the
Philippines from 21-26 July highlighting the benefits of effortless online
shopping to Filipino consumers.
“We are committed to providing an effortless online shopping experience to
approximately 550 million consumers in the Southeast Asian region. While our
customer satisfaction survey reveals that respondents are satisfied with their
online shopping experience, there is an untapped opportunity to reach out to
non-online shoppers by highlighting the benefits of online shopping and thus
changing their perceptions,” said Inanc Balci, CEO of Lazada Philippines.
As an eCommerce leader in the Philippines, Lazada provides consumers with an
effortless shopping experience with its user-friendly sites and mobile apps
accessible at their fingertips anytime, any day. It offers a wide selection of
international, local and exclusive products; and multiple secure payment
options including cash-on-delivery.
Consumers can shop with peace of mind on Lazada as all items
purchased are covered by Lazada's Buyer Protection Program. This provides a
guarantee that products are genuine, new and not defective; and for customers
to return the items within seven days for a full refund, otherwise. Consumers
can also shop with assurance knowing that they can reach out to Lazada’s
customer service seven days a week by phone and email.
What Lazada Philippines Customer Say
As a customer-focused company, Lazada Philippines constantly
reviews customer satisfaction levels. In Q1 2015, the company polled 28,429
respondents in the Philippines to learn more about their online shopping
experience.
Products: 75% were happy with the range of products offered
on Lazada Philippines, while 72% of respondents were satisfied with the quality
of products offered
Delivery: 73% found communication regarding delivery
clear
Customer Care: 73% are pleased with the assistance
provided by the Customer Care team
While the survey reveals that majority of respondents are
satisfied, a Google Shopper Study published in June 2014 shows that product
quality and security are the biggest barriers to online shopping in The
Philippines. The study shows that 45% are worried about the security of their
financial details in online transactions, while 36% of non-online shoppers are
unsure about the warranty process of the items they purchase online.
“There is a clear disconnect between the perceptions of
non-online shoppers and what our customers experience, highlighting the need to
gain consumers’ trust to dispel the barriers to online shopping. As a market
leader, we are taking the first step towards highlighting the benefits of
online shopping to all consumers through an integrated Effortless Shopping
campaign,” said Inanc Balci, CEO of Lazada Philippines.
The Effortless Shopping Integrated Campaign
Lazada’s Effortless Shopping campaign integrates television
(TV) commercials, website and consumer activation touch-points such as a
customer newsletter and social media channels.
The campaign leads with two TV commercials highlighting how
shopping at Lazada is safe, convenient and reliable and how the Android and IOS
mobile applications (app) allow consumers to shop anything, anytime, anywhere.
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Accessible via mobile and desktop, the Effortless Shopping campaign site
highlights Lazada’s key differentiators such as the widest product range,
best-in-class mobile app experience, Buyer Protection as well as secure payment
options including cash-on-delivery.
Lazada also curated online shopping tips on topics such as
secure shopping, smart savings and category specific advice for parents, tech
enthusiasts and fashionistas. These tips from Lazada’s own experts are designed
to help consumers become savvier and more confident online shoppers.
Consumers can experience the benefits of online shopping during The Effortless Shopping Sale on Lazada Philippines from July 21 to 26.
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Lazada (www.lazada.com.ph) is Philippines’ largest online
shopping mall and is pioneering e-commerce by providing a fast, convenient and
secure online shopping experience combined with an extensive product offering
in categories ranging from mobiles & tablets and consumer electronics to
household goods, toys, fashion and sports equipment. Lazada is continuously
striving to offer its customers the best possible shopping experience with
multiple payment methods including cash on delivery, extensive warranty
commitments and free returns. Lazada mobile applications for Android, iPhone
and iPad provide additional convenience to its consumers’ allowing them to shop
anywhere, anytime.
For more information, please visit www.lazada.com.ph. For updates on Lazada’s latest
innovations, as well as activities, contests and promotions, connect with us
via Facebook (https://www.facebook.com/LazadaPhilippines)